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For all the fellow dog lovers we've created a visual brand and website that creates high fashion dog portraits. Because dogs deserve fame in a frame!
Services
Logo
Brand Identity
Webdesign
Webdevelopment
made this project come to life
PHASE 01
Understand
GoDandy began with a wonderfully strange question: what does your dog think it is? Because every owner already knows the answer. A supermodel shooting for Vogue, a rapper mid photoshoot, a star that simply has not been discovered yet. Together with founders Irfan and Brenda, we set out to turn that private fantasy into something real. It landed at the dawn of the AI era, the perfect moment to experiment with image generation and finally visualise the personality you always saw in your own dog. The challenge was to take a playful idea and build it into a brand worth hanging on your wall.
PHASE 01
Understand
GoDandy began with a wonderfully strange question: what does your dog think it is? Because every owner already knows the answer. A supermodel shooting for Vogue, a rapper mid photoshoot, a star that simply has not been discovered yet. Together with founders Irfan and Brenda, we set out to turn that private fantasy into something real. It landed at the dawn of the AI era, the perfect moment to experiment with image generation and finally visualise the personality you always saw in your own dog. The challenge was to take a playful idea and build it into a brand worth hanging on your wall.
PHASE 02
Translate
The vibe was the whole thing, and we found it fast: chic but fun, high-end but playful. A genuine fashion house, just for dogs. From couch to catwalk, luxury with a wink and never too serious about itself. That mood guided every decision that followed, starting with the name we shaped together with the founders, GoDandy. Aspirational enough to feel like couture, warm enough to make you laugh. That balance became the brief the rest of the brand answered to.
PHASE 02
Translate
The vibe was the whole thing, and we found it fast: chic but fun, high-end but playful. A genuine fashion house, just for dogs. From couch to catwalk, luxury with a wink and never too serious about itself. That mood guided every decision that followed, starting with the name we shaped together with the founders, GoDandy. Aspirational enough to feel like couture, warm enough to make you laugh. That balance became the brief the rest of the brand answered to.
PHASE 03
Create
This is where it took shape, and the branding is where it shows most. We designed a trademark in the shape of a dog's nose that doubles as a mirrored G and D, finished in gold like the buckle on a dog collar. Around it we built a palette with meaning: orange for a nod to Dutch heritage, deep green and burgundy for the high fashion side. Then the website, kept deliberately clean so the art always stays the star, with a genuinely easy flow to create your portrait and order the frame. We built it in Webflow with a Shopify integration.
PHASE 03
Create
This is where it took shape, and the branding is where it shows most. We designed a trademark in the shape of a dog's nose that doubles as a mirrored G and D, finished in gold like the buckle on a dog collar. Around it we built a palette with meaning: orange for a nod to Dutch heritage, deep green and burgundy for the high fashion side. Then the website, kept deliberately clean so the art always stays the star, with a genuinely easy flow to create your portrait and order the frame. We built it in Webflow with a Shopify integration.
PHASE 04
Deliver
We rolled out a brand that puts a smile on the face of every dog owner, and honestly everyone else too. What went live is a full fashion house for dogs: identity, portraits and a shop, all chic, all fun. And it did not stop at stills. We started creating videos of the dogs in their new personas, so the personality you always imagined does not just hang on the wall, it comes alive.
PHASE 04
Deliver
We rolled out a brand that puts a smile on the face of every dog owner, and honestly everyone else too. What went live is a full fashion house for dogs: identity, portraits and a shop, all chic, all fun. And it did not stop at stills. We started creating videos of the dogs in their new personas, so the personality you always imagined does not just hang on the wall, it comes alive.
Like what you're seeing? Take a look at what else we’ve created.
Like what you're seeing? Take a look at what else we’ve created.
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