view case
view case
Make looking after yourself feel less like homework and more like a game worth playing.
Services
Concept
Branding
Design
Website
App
made this project come to life
STEP 01
Understand
HealthBlocks came to us with a blank page and a sharp idea. People are drowning in health advice and bored stiff by the apps meant to help. HealthBlocks wanted to flip that: make looking after yourself feel less like homework and more like a game worth playing. Not another clinical, beige tracker, but something young and fresh that puts people in charge of their own data and rewards them for actually showing up. We dug in until we understood the product and the kind of person who would open it every day.
STEP 01
Understand
HealthBlocks came to us with a blank page and a sharp idea. People are drowning in health advice and bored stiff by the apps meant to help. HealthBlocks wanted to flip that: make looking after yourself feel less like homework and more like a game worth playing. Not another clinical, beige tracker, but something young and fresh that puts people in charge of their own data and rewards them for actually showing up. We dug in until we understood the product and the kind of person who would open it every day.
STEP 02
Translate
The direction wrote itself once we saw the hook. This is health you genuinely want to use. We built the brand and the experience around momentum and ownership: your health, your data, your rewards. Energetic where the category is sterile, playful where it is usually preachy. That became the framework everything hung on, from the identity to the tone to the way features like Activity Pools and the daily face scan needed to feel in the hand.
STEP 02
Translate
The direction wrote itself once we saw the hook. This is health you genuinely want to use. We built the brand and the experience around momentum and ownership: your health, your data, your rewards. Energetic where the category is sterile, playful where it is usually preachy. That became the framework everything hung on, from the identity to the tone to the way features like Activity Pools and the daily face scan needed to feel in the hand.
STEP 03
Create
This is where it took shape, end to end. We built the full identity, designed the UI and UX, then developed the actual frontend of the app. Inside it sit the things that make HealthBlocks itself: one place to pull together data from your phone, your wearables and your other health apps, Activity Pools that turn step counts and breathing exercises into challenges with real skin in the game, and a face scan that reads your wellbeing in seconds. Branding, design and development crafted together, so the playful idea survived all the way into a working product. Alongside it we designed and built the landing page, the front door to the whole thing.
STEP 03
Create
This is where it took shape, end to end. We built the full identity, designed the UI and UX, then developed the actual frontend of the app. Inside it sit the things that make HealthBlocks itself: one place to pull together data from your phone, your wearables and your other health apps, Activity Pools that turn step counts and breathing exercises into challenges with real skin in the game, and a face scan that reads your wellbeing in seconds. Branding, design and development crafted together, so the playful idea survived all the way into a working product. Alongside it we designed and built the landing page, the front door to the whole thing.
STEP 04
Deliver
We took it all the way to the shelf. The app shipped to the App Store and Google Play, fully published and ready for real people to start joining pools and tracking their progress. The landing page went live to carry it. What started as a blank page is now a brand with a product in people's pockets, doing something nobody else in the category does. No loose ends.
STEP 04
Deliver
We took it all the way to the shelf. The app shipped to the App Store and Google Play, fully published and ready for real people to start joining pools and tracking their progress. The landing page went live to carry it. What started as a blank page is now a brand with a product in people's pockets, doing something nobody else in the category does. No loose ends.
Like what you're seeing? Take a look at what else we’ve created.
Like what you're seeing? Take a look at what else we’ve created.
More Projects
