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Services
Webdesign
Development
made this project come to life
PHASE 01
Understand
Toermalijn has been well known in Tilburg for thirty five years. A coffeeshop that opened in the early nineties with a simple idea, a place where you feel at ease and quality is a given, and it has lived up to that ever since. Now it was stepping into a new chapter. The shop was being rebuilt from the inside out, a thirty fifth anniversary was on the horizon, and the whole brand was finding fresh energy. The one piece still living in the past was the website, barely touched since the late nineties. So the ambition was clear: bring the digital side up to the level of everything else, and give thirty five years of history a home that finally feels current. It was a first for us too, our first coffeeshop, and one we were glad to take on with the same craft we give anything else.
PHASE 01
Understand
Toermalijn has been well known in Tilburg for thirty five years. A coffeeshop that opened in the early nineties with a simple idea, a place where you feel at ease and quality is a given, and it has lived up to that ever since. Now it was stepping into a new chapter. The shop was being rebuilt from the inside out, a thirty fifth anniversary was on the horizon, and the whole brand was finding fresh energy. The one piece still living in the past was the website, barely touched since the late nineties. So the ambition was clear: bring the digital side up to the level of everything else, and give thirty five years of history a home that finally feels current. It was a first for us too, our first coffeeshop, and one we were glad to take on with the same craft we give anything else.
PHASE 02
Translate
The answer was hiding in the name. Toermalijn is the Dutch word for tourmaline, the gemstone, and once we saw that, the direction was obvious. A stone of countless facets and colours, formed slowly under pressure, rare and built to last. Exactly like the place itself: thirty five years of history, many sides, polished by time. So we built the brand around one idea, treating this Tilburg institution like the gem it is. High quality, real character, and a history worn with pride.
PHASE 02
Translate
The answer was hiding in the name. Toermalijn is the Dutch word for tourmaline, the gemstone, and once we saw that, the direction was obvious. A stone of countless facets and colours, formed slowly under pressure, rare and built to last. Exactly like the place itself: thirty five years of history, many sides, polished by time. So we built the brand around one idea, treating this Tilburg institution like the gem it is. High quality, real character, and a history worn with pride.
PHASE 03
Create
This is where it took shape. We upgraded the branding, designed the full UX and UI, then built the new site in Framer. What stands out most is the sheer complexity of the design. This is no tidy template but a dense, layered, almost maximalist world: overlapping imagery, bold type, the cafe favourites, the legends and events that make up the culture, all woven together with motion and sound. Pulling something this intricate off in Framer, and keeping it feeling effortless, is the real achievement. Branding, design and build crafted together into something that actually feels like Toermalijn.
PHASE 03
Create
This is where it took shape. We upgraded the branding, designed the full UX and UI, then built the new site in Framer. What stands out most is the sheer complexity of the design. This is no tidy template but a dense, layered, almost maximalist world: overlapping imagery, bold type, the cafe favourites, the legends and events that make up the culture, all woven together with motion and sound. Pulling something this intricate off in Framer, and keeping it feeling effortless, is the real achievement. Branding, design and build crafted together into something that actually feels like Toermalijn.
PHASE 04
Deliver
We launched it in their thirty fifth year, just as the rebuilt shop reopened its doors. What went live is a digital home as alive as the place itself: rich, playful, proud of its history and completely of the now. Thirty five years finally have a website to match. And for a category that almost never gets this kind of care, we built something truly unique.
PHASE 04
Deliver
We launched it in their thirty fifth year, just as the rebuilt shop reopened its doors. What went live is a digital home as alive as the place itself: rich, playful, proud of its history and completely of the now. Thirty five years finally have a website to match. And for a category that almost never gets this kind of care, we built something truly unique.
Like what you're seeing? Take a look at what else we’ve created.
Like what you're seeing? Take a look at what else we’ve created.
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