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Made to face it all: A logo and brand identity with the presence of a prestige cosmetics label and the energy to connect with a new generation of men.
Services
Logo
Branding
made this project come to life
STEP 01
Understand
Bomare is creating a new age of men’s cosmetics, bringing coverage and skincare benefits into the same routine. The ambition goes beyond looking good: giving men the tools to feel confident, take control and own the room.
Our role was to give that ambition a face. A logo and brand identity with the presence of a prestige cosmetics label and the energy to connect with a new generation of men.
STEP 01
Understand
Bomare is creating a new age of men’s cosmetics, bringing coverage and skincare benefits into the same routine. The ambition goes beyond looking good: giving men the tools to feel confident, take control and own the room.
Our role was to give that ambition a face. A logo and brand identity with the presence of a prestige cosmetics label and the energy to connect with a new generation of men.
STEP 03
Create
We built a flexible logo system, giving Bomare a full signature and a compact icon for smaller moments. The wide, streamlined wordmark brings a sense of momentum, while the icon carries that same character into a single recognisable mark.
Signature 480°F orange and 550°F purple sit alongside black, white and metal. Clean Aileron typography balances the expressive logotype, creating space for strong imagery and direct messages.
STEP 03
Create
We built a flexible logo system, giving Bomare a full signature and a compact icon for smaller moments. The wide, streamlined wordmark brings a sense of momentum, while the icon carries that same character into a single recognisable mark.
Signature 480°F orange and 550°F purple sit alongside black, white and metal. Clean Aileron typography balances the expressive logotype, creating space for strong imagery and direct messages.
STEP 04
Deliver
We brought the identity together in a practical brandbook, defining how the logo, colours and typography work across digital, print and physical applications.
Clear guidelines and rollout examples give Bomare a foundation for its next chapter. A consistent identity with enough flexibility to grow, and enough character to make an impression from the first encounter.
STEP 04
Deliver
We brought the identity together in a practical brandbook, defining how the logo, colours and typography work across digital, print and physical applications.
Clear guidelines and rollout examples give Bomare a foundation for its next chapter. A consistent identity with enough flexibility to grow, and enough character to make an impression from the first encounter.
Like what you're seeing? Take a look at what else we’ve created.
Like what you're seeing? Take a look at what else we’ve created.
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